These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Remember this Sales 101 basic: be where your market is. Right now, they are online.
Many businesses are unsure how to effectively promote themselves on LinkedIn without resorting to paid advertising, spending too much time on LinkedIn, or outsourcing social media management. I meet a lot of business owners and marketers who fall into the do-it-yourselfer category, and here are seven of the top questions I get asked about using LinkedIn for business.
Did you know 58% of IT buyers use social media to make tech-buying decisions? Creating an effective social media strategy for tech companies can be tricky. Most of these companies are B2B, and don’t always have the available options or accessibility to customers that B2Cs have. A tech company’s social media strategy needs to focus on educating their audience, showing thought leadership and building trust.
From being a medium to keeping loved ones connected (or to help stave off boredom), social media has become a powerful marketing platform for businesses. Choosing from the wide variety of social media platforms to help promote your business can be challenging, especially if you are just starting out and cannot afford to spend a lot of time and money on more than one site.
Twitter lists are like that one hair product you’ve used forever and you LOVE it. Then you get distracted by new packaging and end up buying a new product. It’s good for a while but you always come back to your “ride-or-die” product. Why am I bringing this up? Because I see the same pattern with Twitter lists; a pattern that I myself have been guilty of.
One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you're building a personal brand or want to become known as a subject matter expert in your industry or at your company, your LinkedIn profile is home base. Let's go through your LinkedIn profile step-by-step to figure out which sections you need to reboot.
It’s launch day for your new passion project, business or company. You are ready to start implementing all those techniques you discovered from those social media gurus. They make it sound so easy. They also assume you have a few hours a day to devote solely to marketing your business. Now, talk to me. Wouldn’t you rather be BUILDING your business in alignment with your VISION than using social media to market it?