Did you know 58% of IT buyers use social media to make tech-buying decisions? Creating an effective social media strategy for tech companies can be tricky. Most of these companies are B2B, and don’t always have the available options or accessibility to customers that B2Cs have. A tech company’s social media strategy needs to focus on educating their audience, showing thought leadership and building trust.
From being a medium to keeping loved ones connected (or to help stave off boredom), social media has become a powerful marketing platform for businesses. Choosing from the wide variety of social media platforms to help promote your business can be challenging, especially if you are just starting out and cannot afford to spend a lot of time and money on more than one site.
Twitter lists are like that one hair product you’ve used forever and you LOVE it. Then you get distracted by new packaging and end up buying a new product. It’s good for a while but you always come back to your “ride-or-die” product. Why am I bringing this up? Because I see the same pattern with Twitter lists; a pattern that I myself have been guilty of.
One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you're building a personal brand or want to become known as a subject matter expert in your industry or at your company, your LinkedIn profile is home base. Let's go through your LinkedIn profile step-by-step to figure out which sections you need to reboot.
It’s launch day for your new passion project, business or company. You are ready to start implementing all those techniques you discovered from those social media gurus. They make it sound so easy. They also assume you have a few hours a day to devote solely to marketing your business. Now, talk to me. Wouldn’t you rather be BUILDING your business in alignment with your VISION than using social media to market it?
Influencer marketing is one of the top marketing trends of 2017. As concerns about ad blocking grow, organic reach on social media networks continue to decline and consumer trust in advertising remains low, marketers have turned to influencer marketing as a means to effectively amplify brand messages and reach their target audience.
One of the most successful authentic marketing tactics I've used in the last twelve months is leveraging my LinkedIn connections to grow my email list. With a network of nearly 3,000 relevant LinkedIn connections compared to my starting list of 74 email subscribers, I knew there was potential for me to merge the two. The problem happens when people simply export their LinkedIn connections and automatically opt-them into an email list without ever telling them. That’s spammy. Here's how I decided to authentically approach my LinkedIn connections.
Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate to break it to you, but no consultant will ever care as much about your brand as you do… even those of us who get paid a pretty handsome penny for our services. When you outsource, you lose touch. There’s no way around it. Out of sight, out of mind.
It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, who turn into qualified prospects and eventual buyers. If you fail to craft a dynamic social selling strategy and implement that plan, your efforts on social media will fall flat. Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best.