You just started a business, a website or a personal brand. You are eager to start implementing all the latest techniques you’ve been discovering from the expert social media and marketing sites on the web. They make it sound so easy, and they also assume that you have hours in the day that you’re just dying to devote to marketing your business. Pshaw! Let’s get real: you would rather be building your business in accordance with your vision than marketing it.
Am I speaking your language? Great.
[Warning: I tend to have a no B.S. approach to marketing, which you will soon learn after reading a few of my posts or watching my videos.]
Now that’s out of the way, let’s jump into the seven!
1. You don’t like marketing.
Neither did I, and now I am a marketer. Some of us grow to love marketing, and others still resent it while doing it anyway. It’s like that pile of dirty dishes in the sink. Eventually, you’re going to have to do them if you ever want a good meal on china again, unless you opt for polluting our landfills with paper plates. #beentheredonethat
DIY: Okay. You admit to yourself that you don’t like marketing. You have two choices: hire someone else to do it for you or figure out how to make marketing bearable for you. Simple as that.
2. You don’t ‘get’ why you should be on social media.
I’ve heard this all-too-many times from local businesses especially. Business is humming along just fine, and they don’t see why they should even have a Facebook Page, encourage Yelp reviews or for God’s sake, even have a website. Yes, there are still some businesses without a website in 2014!
DIY: If you don’t ‘get’ the why behind social media, you should really consider getting a marketer onboard to show you the ropes, at least during the beginning. There is a big WHY behind online marketing, and it WILL drive business, no matter what market you are in.
3. You like outsourcing to experts.
So, you’ve been listening to guys like Ari Meisel or Chris Ducker. If you haven’t, you really should check them out for Outsourcing 101 topics. Sure, it takes a bit of cash upfront to hire a marketer, but you’re willing to do so IF you will get big returns.
DIY: You don’t want to do-it-yourself, so just watch my video about how to figure out which type of marketer to hire.
4. Your marketing to-do list grows longer by the day, but nothing gets crossed off.
This happens to me all the time. I have the best of intentions and make notes on dozens of strategies I’d like to try. [Just ask my assistant, Quay Hayden, as he sees my all-too-often procrastination in our project management system.] Fact is that we just do not have the time to do it all. As a marketer, it’s about focusing on what is going to move the needle for you both now and in the future. It’s a bit more complicated, but I’ll save that for another rant.
DIY: Just pick three things that YOU think will make the biggest impact on your business right now. Sure, you should also be building a solid foundation for your marketing initiatives, but unless you are a marketer by trade, this can be overwhelming. I’d rather you do something, than be paralyzed by the number of tasks you think you need to do.
5. You like to ‘bounce ideas off’ an expert.
I think we all like to have an expert in our back pocket for those random questions. I know that I always appreciate outside feedback, as I sometimes get wrapped up in the minutiae that I lose sight of the bigger picture.
DIY: Find some good forums about marketing, about your industry and about things you need to learn. I could suggest dozens, so if you need some specific suggestions, just shoot me an email to firstname.lastname@example.org.
6. You’d rather be spending time with your family and friends.
I’m a workaholic by nature, so I enjoy being immersed in my work. I literally have to schedule spontaneity to get in “chill time.” For those of you who don’t want to spend every spare minute poring over your Google Analytics or searching for the most cutting-edge email sequencing for your sales funnel, just get someone to do it for you. Yeah. That describes most of us.
DIY: If you still insist on doing it yourself, you are going to need to make radical changes to your current schedule. Just plan on getting up an extra 30 minutes to an hour each day to do marketing. Sound like fun to you? Otherwise, just enjoy spending those extra moments with your loved ones and hire someone.
7. You just don’t want to do marketing. Period.
And, you don’t have to. To run a successful business, you do not have to do your own marketing. Most of the personality brands, best websites and top entrepreneurs start out doing it themselves, but they eventually outsource it.
DIY: My personal opinion is that choosing to do your own marketing is YOUR choice. Don’t feel pressured to hire someone if you’re not ready. Don’t feel pressured to do it all yourself if you don’t want to!
Question for You: Have you ever considered hiring someone to do any marketing-related tasks for you? How did it go? I’d love to hear from you, so just shoot me an email to email@example.com to share your experience.