Not all influencers are created equal. You might not be able to get big-time celebrities to promote your brand, but micro-influencers may be just what you need…
One of the most successful authentic marketing tactics I've used in the last twelve months is leveraging my LinkedIn connections to grow my email list. With a network of nearly 3,000 relevant LinkedIn connections compared to my starting list of 74 email subscribers, I knew there was potential for me to merge the two. The problem happens when people simply export their LinkedIn connections and automatically opt-them into an email list without ever telling them. That’s spammy. Here's how I decided to authentically approach my LinkedIn connections.
Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate to break it to you, but no consultant will ever care as much about your brand as you do… even those of us who get paid a pretty handsome penny for our services. When you outsource, you lose touch. There’s no way around it. Out of sight, out of mind.
Affiliate and influencer marketing are now recognized as viable, and potentially lucrative, methods for bloggers and freelancers to boost their income, but network marketing is often overlooked as ways to increase revenue. As a freelance writer and blogger, I use network marketing to bring in an additional $2,000 per month, but I find that when I talk to other bloggers about it, there is a resistance to viewing it as a legitimate option.
Remote work is a hot topic for many business owners and marketers. No longer is an office required to accomplish great work or collaborate with the best minds in the industry. Ever wonder what it was like to work remotely before computers were popular? I got the chance to connect with Jim Stern, a remote worker for more than 25 years, about his perspective on remote work. Here are the highlights from that discussion.
Most entrepreneurs understand the value of incorporating a social media strategy into their business plan. But as I meet more and more of you, I’ve discovered that when it comes to implementing, many of you are either nowhere to be found on social media or your social channels have clearly been neglected.
Elinor Stutz, social selling expert and sales thought leader, chats about the ins-and-outs of social selling from a sales perspective in this interview. Discover how entrepreneurs, small businesses, consultants and lean sales teams can make the most of social selling.
If you’ve ever been a consultant, you know the pitfalls of providing Done For You Services. It’s the same old song and dance where you work so hard to get a potential client on the phone with you. On that discovery call, you pitch them your services. They counter, telling you how their business is different. Instead of choosing one of your program options, they ask for you to build them a custom program. And, wham. You’re sucked into custom work. Something that will never scale.