How To Market Your Amazon or eBay Store via Social Media

Becky's Question: How do I use social media to draw people to my eBay or amazon stores?

Mindi's Answer: Though social media is probably not my first place to find new items, here are three get-started tips to promote your store across social.

1. Pick just one social media channel to start.

Don’t try to be everywhere on social media. You will feel overwhelmed! Which of these sounds like a perfect place for YOU to start?

  • Facebook allows you to build a community of fans who can interact with you through comments and by posting questions. Make sure you create a FB page for your business. Check out Mari Smith for step-by-step instructions.
  • YouTube is the place for you if advertising your products through video would be ideal. Check out James Wedmore to get started.
  • Twitter is a great way to send out a short message (140 characters or less) to your followers.
  • Pinterest is where millions of people go to discover and share things that inspire them, including your products. This is my #1 choice.

2. Keep your products and social content up to date.

Once you’ve chosen your platform, it’s time to start posting. You will need a posting calendar.

A few quick tips:

  • Respond within 24 hours to comments or questions
  • Post a few times a week
  • Listen to what your fans/followers are saying

3. Join Pinterest for Business.

Pinterest is my favorite channel for retail. Though it’s not the go-to platform for me as a social media pro, I recommend you get a Pinterest for Business account TO-DAY.

If you need more help with Pinterest, you should check out Melanie Duncan, the Pinterest Guru. Her course is only $97, which would be a better investment than wasting time searching all over the web. Otherwise, just do some DIY searching or sign up for her free webinar.

Whew! That was an information-packed session. You ready to put it into practice?

As promised, you can get my free social posting calendar by subscribing to the Mindi Zone (below). Now, get posting. What are you waiting for?

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Download Posting Calendar Here