We all like to think that we are experts in every aspect of our field. If you are a business owner, you are probably pretty darn good at most of what you do. But, there’s always an area or two that you struggle to get good at.
Do you actually KNOW what you are not good at? What will you do about it?
As a perfectionist by nature, I’m constantly over-analyzing my strengths and weaknesses. I have discovered what I am not particularly good at, but it was tough for me to share this with anyone besides my husband. When I decided to get honest and finally write these things down, I discovered how I could take my business to the next level. It was not about “being excellent at everything.” It was about my focusing on my strengths and then building out a team of people, who fill in my weak areas.
Simple Formula: Focus on your strong points. Outsource your weak points.
If you want to grow your business and build out a team of superstars, then you need to identify your weak areas first. Here are a few questions to ask yourself.
STEP 1: Identify Weak Areas
1. What do you really dislike doing?
We all have tasks that we just cannot stand doing. For me, it’s doing my metrics reports for clients. I really don’t like going to all the channels, finding the numbers and adding them to the spreadsheet. I’m not particularly good at it, because I’d rather be doing something else.
Action: Get out a pen and paper, or a handy note-taking app. Now, think about one or two tasks that you complain about doing. Write them down.
2. What tasks seem to “take forever” for you to get done?
If there are a few tasks that are taking you longer than you think you should be spending on them, those are probably not areas you should be focusing on. There’s got to be someone who can do them more efficiently than you can.
Action: Write down one or two tasks that take you a long time to do.
3. What areas of business do you avoid because you don’t know them well enough?
We tend to play ignorant when it comes to certain areas of our business, simply because we do not want to spend the time it takes to master them. That’s okay. As a business owner, you are not required to know the inner workings of every piece of your business. That’s where consultants and other experts serve a purpose.
Action: Write down one or two areas that could be addressed to better optimize your business, but you don’t know well enough.
All finished? As tough as it is to think about these issues, writing them down is the next step towards growing your business. I want you to save this list somewhere where you can easily add to it, as more issues you’d like to “get off your plate” will arise.
In the next post, we’re going to talk about how we can painlessly address each of these issues, so we can more fully enjoy working in and on our businesses instead of being “stuck” on tasks that do not serve us.
Feel free to shoot me an email to chat about your experience, as I always enjoy hearing from you!