How To Audit Your Social Media Channels

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So, you already know why a social media platform is crucial to shaping your personal brand. The daunting challenge is how to get started. That’s where I come in.

Numero Uno: Audit your social channels. Unless you know where you stand among your peers and competitors, you will struggle to pull together a social strategy. Let’s go through the process step-by-step.

Note for DIYers: I suggest you read through the article first. Then, download my FREE version of the audit template at the end of the article. Bookmark or Evernote this article as a reference. Block out a chunk of time to complete the audit.

Note for non-DIYers: If you don’t have the time or inclination, STOP READING. Just contact me here for an audit. That’s what I do for a living!

Step 1: Begin the Audit.

Write down each social channel where you have a profile. Be sure to cut-and-paste your hyperlink for easy reference. Maybe you went hogwild with social profiles a few years ago, and you don’t remember if and where you created your social media profiles.

In that case, here’s a checklist to get started:

  • Facebook (Page and Personal)
  • Twitter
  • LinkedIn
  • Slideshare
  • Instagram
  • Foursquare
  • Google+
  • YouTube
  • Pinterest
  • Klout
  • MySpace (seriously?)

Tip: You can also Google yourself to locate your forgotten profiles.

Step 2: Identify your favorite social media channels.

You may have heard advice from social experts that you need to be everywhere. That approach may work for social nerds or entrepreneurs without a day job, but as corporate professionals, we need to be strategic. Choose your favorite two or three channels and state why you like those channels.


  1. Facebook – because I can keep in touch with my friends and family.
  2. LinkedIn – because I want to keep my corporate skills up-to-par and make strategic connections.
  3. Instagram – because it’s fun!

Tip: You can also identify these channels based upon your personal branding strategy.

Step 3: Give yourself a score.

Decide how well you think you are doing only on your favorite social media channels. Give yourself a score for each on a scale of 1-5.

5 – Dominate channel. Absolute rockstar!

4 – Understand channel. Realize areas to improve.

3 – Post sporadically. Unsure how to optimize.

2 – Have profile. Just need to start posting.

1 – Just beginning. Would benefit from a 101 class.

Tip: Be honest. Don’t be discouraged if your score is on the lower end to start.

Step 4: Check your Klout Score.

Klout measures your influence across your social media channels. Your Klout Score is a single number that represents your social media activity and influence.

There may be some adamant Klout score dissidents, but Klout gives you a quick snapshot of your social media presence. Do you really want to write down every metric on your social media platforms? I didn’t think so.


Mindi Rosser Klout Score
Mindi Rosser Klout Score

Tip: For you metric nerds, go ahead and write down every metric on your favorite channels in the audit.

Step 5: Score 3-5 Peers (or Rivals).

Here’s where it gets fun! Google a few of your peers to give THEM a social audit. Look up their Klout Scores by typing in their Twitter handle into Klout search.

Viveka von Rosen Klout Score
Viveka von Rosen Klout Score

How do you compare?

  • Write down their scores.
  • Check out their Influencers (in the sidebar).
  • Scroll through their Influential Moments.

Tip: Be inspired by your peers’ successes. Realize that if they can do it, so can you!

Step 6: Compare and Contrast.

It’s time to compare and contrast your social media presence. Now that you’ve observed what your peers are doing in social, realize there’s a lot to like about your current social presence. Sure, you may have room to improve, but take a moment to relish your achievements.

Okay, now snap out of it, and do some comparisons!

Write down three things you do better than your peers on social.


    1. I post more frequently.
    2. My content is higher quality.
    3. I am much better looking. *wink wink*

Write down three areas where you could improve based upon what you learned from your peers.


    1. I could learn how to craft engaging tweets.
    2. I could become more active on LinkedIn.
    3. I could create a consistent image across my social channels.

Tip: Be specific in improvement areas. Be tactical.

Step 7: Choose three simple immediate next steps.

Pat yourself on the back. You survived the DIY social media audit process. Lastly, choose three immediate next steps.


    1. Download Mindi’s FREE audit template (no email required!)
    2. Read an inspiring article about personal branding.
    3. Rewrite your Twitter bio.

How was the process? Do you feel that you have a more accurate picture of your social media presence? Awesome! Now that you have these insights, you are ready to move into Personal Branding 101.

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