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So, you already know why a social media platform is crucial to shaping your personal brand. The daunting challenge is how to get started. That’s where I come in.
Numero Uno: Audit your social channels. Unless you know where you stand among your peers and competitors, you will struggle to pull together a social strategy. Let’s go through the process step-by-step.
Note for DIYers: I suggest you read through the article first. Then, download my FREE version of the audit template at the end of the article. Bookmark or Evernote this article as a reference. Block out a chunk of time to complete the audit.
Note for non-DIYers: If you don’t have the time or inclination, STOP READING. Just contact me here for an audit. That’s what I do for a living!
Step 1: Begin the Audit.
Write down each social channel where you have a profile. Be sure to cut-and-paste your hyperlink for easy reference. Maybe you went hogwild with social profiles a few years ago, and you don’t remember if and where you created your social media profiles.
In that case, here’s a checklist to get started:
- Facebook (Page and Personal)
- MySpace (seriously?)
Tip: You can also Google yourself to locate your forgotten profiles.
Step 2: Identify your favorite social media channels.
You may have heard advice from social experts that you need to be everywhere. That approach may work for social nerds or entrepreneurs without a day job, but as corporate professionals, we need to be strategic. Choose your favorite two or three channels and state why you like those channels.
- Facebook – because I can keep in touch with my friends and family.
- LinkedIn – because I want to keep my corporate skills up-to-par and make strategic connections.
- Instagram – because it’s fun!
Tip: You can also identify these channels based upon your personal branding strategy.
Step 3: Give yourself a score.
Decide how well you think you are doing only on your favorite social media channels. Give yourself a score for each on a scale of 1-5.
5 – Dominate channel. Absolute rockstar!
4 – Understand channel. Realize areas to improve.
3 – Post sporadically. Unsure how to optimize.
2 – Have profile. Just need to start posting.
1 – Just beginning. Would benefit from a 101 class.
Tip: Be honest. Don’t be discouraged if your score is on the lower end to start.
Step 4: Check your Klout Score.
Klout measures your influence across your social media channels. Your Klout Score is a single number that represents your social media activity and influence.
There may be some adamant Klout score dissidents, but Klout gives you a quick snapshot of your social media presence. Do you really want to write down every metric on your social media platforms? I didn’t think so.
Tip: For you metric nerds, go ahead and write down every metric on your favorite channels in the audit.
Step 5: Score 3-5 Peers (or Rivals).
Here’s where it gets fun! Google a few of your peers to give THEM a social audit. Look up their Klout Scores by typing in their Twitter handle into Klout search.
How do you compare?
- Write down their scores.
- Check out their Influencers (in the sidebar).
- Scroll through their Influential Moments.
Tip: Be inspired by your peers’ successes. Realize that if they can do it, so can you!
Step 6: Compare and Contrast.
It’s time to compare and contrast your social media presence. Now that you’ve observed what your peers are doing in social, realize there’s a lot to like about your current social presence. Sure, you may have room to improve, but take a moment to relish your achievements.
Okay, now snap out of it, and do some comparisons!
Write down three things you do better than your peers on social.
- I post more frequently.
- My content is higher quality.
- I am much better looking. *wink wink*
Write down three areas where you could improve based upon what you learned from your peers.
- I could learn how to craft engaging tweets.
- I could become more active on LinkedIn.
- I could create a consistent image across my social channels.
Tip: Be specific in improvement areas. Be tactical.
Step 7: Choose three simple immediate next steps.
Pat yourself on the back. You survived the DIY social media audit process. Lastly, choose three immediate next steps.
- Download Mindi’s FREE audit template (no email required!)
- Read an inspiring article about personal branding.
- Rewrite your Twitter bio.
How was the process? Do you feel that you have a more accurate picture of your social media presence? Awesome! Now that you have these insights, you are ready to move into Personal Branding 101.
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