You may have wandered if you need a marketer for your brand or your company. It can be very challenging to know what a marketer actually does on a day to day basis and if you should hire one. I am a marketing consultant, that’s what I do, that’s what I love, that’s what I’m passionate about. So I’m going to talk a little bit about what my day to day life is like and what task’s I personally do and what other marketers’s do.
• Are you looking for a social media strategy? o Look for someone that has expertise in social media o Look at their experience o Look at their personal social media profile
• Are you looking for community management? o They post on all of your channels and interact with your community o They should be specialists at whatever channels you are using
• Are you looking for analytics? o They measure how you are doing and ways you can improve o Marketer is usually not both community oriented and analytics oriented
• A Marketer can set up all of your strategies o Important not to just do a little bit of everything o It’s important that you know where you are going o A Marketer helps provide an outside perspective o Your type of business will help determine which channels are important
• A Marketer can set up an editorial calendar o Content marketing is a key thing you can hire a marketer for o They can do writing based on SEO o Organic SEO consultant vs paid advertising consultant
• A Marketing Consultant can keep you accountable o Somebody to run ideas off of o Can provide advice on tactics o Keeps you on track toward your goals
• Don’t hire a Marketer if: o You already have marketing savvy o You have the time to do it yourself o You already have the accountability
• A Marketer should have project management experience o They should have good task organization techniques o They should be productivity oriented
Those are some of the things to consider when you are looking for a marketer. In the weeks ahead we’ll be showing you what a Marketer actually does in a day and providing more tips on what to look for when you are hiring a marketer. Until then, go rock your week!