The Blog

Three-Day Weekend Benefits - Infographic - Mindi Rosser

Get The Truth About 3-Day Weekends

When it comes to building a great business or career, effectiveness is everything. I have been exploring a few productivity hacks lately, and the 3-day weekend caught my eye. Here’s what I learned. Benefits of a 3-Day Weekend A national holiday that extends the weekend – who doesn’t love that? A three-day weekend equals moreRead More >

How to Measure and Launch Social Marketing Campaigns - Chintan Goswami

How to Launch and Measure Targeted Social Marketing Campaigns

Planning a social media marketing campaign can feel daunting, especially when we are doing it ourselves or have a limited budget. Ever caught yourself scouring the interwebs for practical tips on how to plan, launch and measure your social marketing campaigns? So have I. That’s why I reached out to Chintan Goswami of TravelCarma to getRead More >

5 Painless Ways to Sneak Social Media into Your Schedule

Be honest. You’ve probably used the line “I don’t have time” as an excuse to avoid a variety of essential tasks, for both your personal and professional life. As a business owner, this can cost you. Staying active on social media platforms like Twitter, Facebook and LinkedIn is one of the first things to fallRead More >

Koodzo - Influencer Marketing - Nick White

How to Launch No-Fail Influencer Marketing Campaigns

Unsure how to get involved in influencer marketing or where to start? Nick White of Koodzo, the influencer marketplace, shares the strategy and tactics behind launching effective influencer marketing campaigns and how brands maintain long-term relationships with influencers. If you’ve ever wondered which ingredients go into the making of great influencer marketing programs, you will enjoy gettingRead More >

Paid Social Media Interview - Matt Kelly, Golin - Mindi Rosser Marketing

Why Paid Social Media Will Increase Your Reach and Scale

Ever get the feeling that you are the only company not using paid social media? Or that you are wasting those hard-earned social advertising dollars and getting a shabby return on investment? You’re not the only one. I’ve wasted my fair share on Facebook and Twitter ads and wondered what exactly went wrong, and IRead More >

3 Keys to Social Selling - Bobby Umar

How to Leverage Social Selling with Bobby Umar

Bobby Umar joins us via video today to discuss three very important aspects to keep in mind when designing a social selling program.   1.Social media is not a place to overtly sell. You are building your brand, concepts and awareness on social media. Then, you transition prospects to a place where you can sellRead More >

Discover Exactly How to Google Yourself Now [Infographic]

On the path to protecting and improving your reputation, Googling yourself is one of the most important things you can do. It’s the first step to a better reputation, since you’ll have to know what you’re up against before you can take action. Getting started can be as simple as typing your name into GoogleRead More >

Social Media Marketing ROI - Social Advertising ROI - Gene Davis - Visibly Social

How to Calculate Your Social Media Marketing and Social Advertising ROI

Social media ROI is a hot topic for businesses. Has your business ever wasted resources on social media marketing internally? Or, hired a social media marketing expert who didn’t deliver actual business results? Whether you are investing your own time or a good chunk of change into your social media marketing programs, you expect a healthyRead More >

Social Selling Secrets - Elinor Stutz - Mindi Rosser

Elinor Stutz Shares Insider Secrets for Social Selling Success

Elinor Stutz, social selling expert and sales thought leader, chats about the ins-and-outs of social selling from a sales perspective in this interview. Discover how entrepreneurs, small businesses, consultants and lean sales teams can make the most of social selling.   What sparked your interest in social selling? The moment social media was announced, IRead More >

Instagram Social Media Marketing B2B - Mindi Rosser

Should Your Business Be Active on Instagram in 2017?

Wondering whether your business should be active on Instagram in 2017? It’s a question I get asked frequently by B2B companies, and I don’t have a solid answer. Not yet. For 98% of B2C brands and companies, I think that Instagram is essential. If a B2C business wants to reach the consumers, it’s a no-brainerRead More >