Most articles on marketing to millennials seem more applicable to B2C than B2B, so how should you think about marketing to millennials if you are in a B2B role?
If you're on LinkedIn, you receive connection invitations on a daily or weekly basis. Most of these are generic. There's no message, no personal touch, and nothing that makes them stand out. But, every so often, you receive a connection request that catches your attention without trying to sell you something or ask for a favor.
Many businesses are unsure how to effectively promote themselves on LinkedIn without resorting to paid advertising, spending too much time on LinkedIn, or outsourcing social media management. I meet a lot of business owners and marketers who fall into the do-it-yourselfer category, and here are seven of the top questions I get asked about using LinkedIn for business.