If you're on LinkedIn, you receive connection invitations on a daily or weekly basis. Most of these are generic. There's no message, no personal touch, and nothing that makes them stand out. But, every so often, you receive a connection request that catches your attention without trying to sell you something or ask for a favor.
Many businesses are unsure how to effectively promote themselves on LinkedIn without resorting to paid advertising, spending too much time on LinkedIn, or outsourcing social media management. I meet a lot of business owners and marketers who fall into the do-it-yourselfer category, and here are seven of the top questions I get asked about using LinkedIn for business.
Did you know 58% of IT buyers use social media to make tech-buying decisions? Creating an effective social media strategy for tech companies can be tricky. Most of these companies are B2B, and don’t always have the available options or accessibility to customers that B2Cs have. A tech company’s social media strategy needs to focus on educating their audience, showing thought leadership and building trust.
From being a medium to keeping loved ones connected (or to help stave off boredom), social media has become a powerful marketing platform for businesses. Choosing from the wide variety of social media platforms to help promote your business can be challenging, especially if you are just starting out and cannot afford to spend a lot of time and money on more than one site.