How Social Media Marketing Automation Could Destroy Your Brand

It's a race to raise brand awareness and increase your visibility on social media. A slew of social media management tools clamor for a slice of your marketing budget in exchange for growing your social media accounts by X percent. Before you sign up for that new tool, you MUST know how it will affect your brand and social media accounts. In this article, I share my not-so-top-secret checklist for vetting social media management apps.