Why Social Selling Is More About Authenticity (and less about selling)

Salespeople and marketers alike are experimenting with what works in social selling. Though we've made some progress when it comes to not treating social selling like cold calling, we still have a long way to go. In my recent social selling article for ManageFlitter, I discuss why I think the success of a social selling program hinges on authenticity and how too much automation can be counterproductive.

What do YOU think? Have you struck a chord between automation and authenticity when it comes to your sales and marketing programs? Tweet me @mindirrosser to share how you use social selling to nurture and build relationships with fans, prospects and customers.