I’ve signed up for my share of newsletters from an email opt-in.
I bet you have, too.
In exchange for your email address, you probably received a white paper, ebook or “must-have” guide you never ended up using.
Then, you continue to get frequent email blasts from companies you [really] don’t care about.
You never click. You never engage.
And, most of the time, the emails end up in your archive or spam can.
Have you ever stopped to wonder whether your own email opt-ins are just link bait to build a “fluffy” email list? One filled with subscribers who just want a handout, something free.
If you’re going to use an opt-in, make it count.
Don’t slap together a few blog articles and call it an “ebook.”
Or, tell people you’re going to give them one type of content and bombard them with sales-y email campaigns.
Delivering great content to a targeted audience on a consistent basis takes work.
If you don’t have the time or energy for creating that content…
Get rid of your email opt-ins and focus on other marketing activities, like engaging with people one-on-one.
You’ll get a better long-term return on your investment.
In reality, an email list is a relationship with your readers.
You may not see it as a one-to-one connection, but the most effective marketers do.
Earn their trust. One email at a time.
You’ll build a steady stream of clients who are clamoring to be on your waiting list or more customers than you can handle.
And, that’s the problem we all want to have.